How TikTok Can Help You with Marketing Your Book
#BookTok is a powerhouse for book sales and an amazing resource for reader engagement.
We're bringing in Cayce LaCorte, our resident TikTok expert for a workshop to learn all about BookTok and why authors should be using it.
Set your account up for success
Choose a username, profile pic, & what links to use
Make videos on TikTok
Use the tools offered in TikTok
Prep yourself before you start
Create posts about your book & author life that will increase Engagement
Drive more traffic to your account
Find beta & advance readers for your books
When I first started on TikTok, I could attribute certain sales directly to my videos based on people telling me they’d ordered. I remember knowing I’d sold at least 10 books that way—not a ton, but still encouraging....
Additionally, Yesterday, I posted a video asking for a beta reader applicants, and I got seven quickly from TikTok. That surprised me, as that’s more than I usually get from social media, even though I have fewer followers on TikTok than on Twitter.
By the end of the workshop you'll have your account set up AND some followers!