When I first started on TikTok, I could attribute certain sales directly to my videos based on people telling me they’d ordered. I remember knowing I’d sold at least 10 books that way—not a ton, but still encouraging....

Additionally, Yesterday, I posted a video asking for a beta reader applicants, and I got seven quickly from TikTok. That surprised me, as that’s more than I usually get from social media, even though I have fewer followers on TikTok than on Twitter.