Strategic Planning Work Group
Join us for a year of planning and accountability!
The best way to experience success is to plan for it. Strategic planning is deciding where you want to go with your business and creating solid objectives which then become stepping stones toward your end goals. Strategic marketing and implementation are the steps you need to take to make your goals become reality.
We want to partner with you over the next year to help you create a clear plan for your business and the roadmap to get there.
Join Book Marketing Experts Alexa Bigwarfe & Keri-Rae Barnum for a YEAR of training, feedback, support, and guidance on creating your strategic marketing plan and implementing it in 2025.
December 4, 2024 - All day long strategic planning session (10:30am - 4:30pm ET)
Strategic Planning:
Where do you want to go?
Difference between a book marketing strategy vs. strategic planning
Why does this matter?
Creating Goals
Creating Objectives
Creating Tasks to meet the objectives to meet the goals
Plugging those into your timeline
What you need to outsource vs. complete on your own
Enter your bullet points here..
Plans - 3-5 year goals/1 year plan with Quarterly & Monthly objectives / tasks / deadlines
Looking at your key dates / calendar and fitting your launches/key marketing tasks around the dates in your life (Calendar planning)
Tracking, updating, managing the tasks
Tools to help you with your planning
Next steps and homework
Recordings provided!
Enter your bullet points here..
January 8, 2024 - Strategic Marketing training session (1:00 - 3:00pm ET)
Strategic Marketing: How are you going to get there?
Goal focused marketing
Popular marketing strategies
Short Term vs Long Term marketing
Creating a marketing timeline and calendar
Resources and tools
Next steps and homework
Recording provided!
Enter your bullet points here..
January 16, 2024 - (10:00am – 1:00pm ET) Fifteen minute 1:1s to review plans; you’ll sign up with either Alexa or Keri for feedback.
March 19, 2025 - (11:00am – 1:00pm ET) Strategic Planning Quarterly Check-in and Open Office Hours
June 11, 2025 - (11:00am – 1:00pm ET) Strategic Planning Quarterly Check-in and Open Office Hours
September 17, 2025 - (11:00am – 1:00pm ET) Strategic Planning Quarterly Check-in and Open Office Hours
We have a special offer for Grow Your Author Empire attendees ONLY!
Sign up by October 25th for just $997
Sign up October 25th through November 15th at $1497
Enter your bullet points here..
*This program will be open to the public October 31st through November 30th.
Make an investment in your own success this year. You deserve it!
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All prices in USD