Strategic Planning Work Group
Join us for a year of planning and accountability!

The best way to experience success is to plan for it. Strategic planning is deciding where you want to go with your business and creating solid objectives which then become stepping stones toward your end goals. Strategic marketing and implementation are the steps you need to take to make your goals become reality. 


 We want to partner with you over the next year to help you create a clear plan for your business and the roadmap to get there. 


Join Book Marketing Experts Alexa Bigwarfe & Keri-Rae Barnum for a YEAR of training, feedback, support, and guidance on creating your strategic marketing plan and implementing it in 2025.


The program includes:

December 4, 2024 - All day long strategic planning session (10:30am - 4:30pm ET) 


Strategic Planning: 

Where do you want to go? 

Difference between a book marketing strategy vs. strategic planning 

Why does this matter? 

Creating Goals 

Creating Objectives 

Creating Tasks to meet the objectives to meet the goals 

Plugging those into your timeline 

What you need to outsource vs. complete on your own

Plans - 3-5 year goals/1 year plan with Quarterly & Monthly objectives / tasks / deadlines

Looking at your key dates / calendar and fitting your launches/key marketing tasks around the dates in your life (Calendar planning) 

Tracking, updating, managing the tasks 

Tools to help you with your planning 

Next steps and homework

Recordings provided!

January 8, 2024 - Strategic Marketing training session (1:00 - 3:00pm ET) 


Strategic Marketing: How are you going to get there?

Goal focused marketing 

Popular marketing strategies 

Short Term vs Long Term marketing 

Creating a marketing timeline and calendar 

Resources and tools 

Next steps and homework 

Recording provided!

Ongoing Accountability & Checkins with Feedback

January 16, 2024 - (10:00am – 1:00pm ET) Fifteen minute 1:1s to review plans; you’ll sign up with either Alexa or Keri for feedback. 


March 19, 2025 - (11:00am – 1:00pm ET) Strategic Planning Quarterly Check-in and Open Office Hours 


June 11, 2025 - (11:00am – 1:00pm ET) Strategic Planning Quarterly Check-in and Open Office Hours 


September 17, 2025 - (11:00am – 1:00pm ET) Strategic Planning Quarterly Check-in and Open Office Hours 

 

What does an entire year of training, support and accountability cost you?

We have a special offer for Grow Your Author Empire attendees ONLY!

Sign up by October 25th for just $997 

Sign up October 25th through November 15th at $1497

*This program will be open to the public October 31st through November 30th.


Make an investment in your own success this year. You deserve it!

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