Master MailerLite for Beginners with Maddie
ON DEMAND

Course Duration: 3.5 hours (with a 30-minute lunch break) 


Course Objectives:

By the end of this course, participants will:

Understand the basics of MailerLite. 

Be able to create and manage subscriber lists. 

Design, build, and send email campaigns. 

Set up automated workflows and learn the essentials of analytics. 

Navigate essential MailerLite settings for success.

Course Outline

Introduction to MailerLite and Email Marketing Basics

Topics Covered:

- Overview of MailerLite and email marketing fundamentals. 

- Key terminology and best practices (GDPR, CAN-SPAM).

Activity:

- Hands-on: Participants create a sample subscriber list and segment. Maddie will provide a test list.

Building and Designing Email Campaigns

Topics Covered:

- Types of campaigns (regular, A/B split, automated). 

- Using templates, adding content, and basic design principles. 

- Tips for subject lines and engaging content. Will provide a link to an SEO word curator.

Activity:

- Hands-on: Participants design a sample email using the drag-and-drop editor.

Lunch Break (30 minutes)
Automation Basics

Topics Covered:

- Overview of automation and common use cases. 

- Creating a simple welcome sequence. 

- Understanding triggers, delays, and actions.

Activity:

- Hands-on: Participants set up a two-email automated welcome sequence.

Understanding Analytics and Optimizing Campaigns

Topics Covered:

- Key metrics (open rates, click-through rates). 

- Analyzing reports to improve performance. 

- Basics of A/B testing.

Activity:

- Participants review sample analytics data and discuss optimization strategies. IF APPROVED: use PBP campaign reports for brief review/strategy       discussion

MailerLite Settings, Integrations, and Final Q&A

Topics Covered:

- Key account settings, integrations with websites/domains. (I would like to discuss with Alexa - offering a session solely on integration assistance/survey the need - it will be hard to demonstrate) 

- Final Q&A session for troubleshooting and additional tips. 

- Course recap and additional learning resources.

Contact information

Billing address

*** Refund policy - Due to the fact that this is a digital product and access information is provided immediately with a replay sent to all registrants, we do NOT offer refunds. Except in the unlikely situation that the event does not occur.

Payment information

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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    Mastering MailerLite for Beginners$97

    Maddie Mitts is a seasoned virtual assistant with a specialization in email marketing, particularly for authors, small businesses, and nonprofits. She began her journey in the virtual assistant field while still in college, focusing initially on Pinterest strategy. Her first official client was Alexa and the Write|Publish|Sell team, where she quickly expanded her skill set. Now, with over five years of experience and a business degree, Maddie has become an email marketing pro, mastering platforms like MailerLite to support brands in engaging and growing their audiences effectively. Throughout her time with Write|Publish|Sell and Purple Butterfly Press, Maddie has developed a deep understanding of email marketing strategy, crafting newsletters, automations, and segmentation strategies tailored to her clients' unique needs. She’s handled everything from list-building and subscriber engagement to analytics and A/B testing, making her a trusted expert in driving results through email. Today, Maddie is fully immersed in the email marketing scene at Purple Butterfly Press, managing campaigns, fine-tuning automations, and ensuring each message resonates. When she’s not busy strategizing or fine-tuning campaigns, she’s enjoying time with her one-year-old, training their new pup, or relaxing with her husband and a good book.
    • Total payment
    • 1xMastering MailerLite for Beginners$97
      -+

    All prices in USD

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