Samantha Williams is a passionate marketer with almost a decade of experience in publishing. With a B.A. in PR and advertising, and a master’s in management and marketing, she often refers to herself as “The Matchmaker” for authors and assistants. As the co-owner of LitRing, a book promotions company, and the founder and marketing director of Aurora Publicity, a full-service marketing and author assistant company, her expert teams have helped thousands of debut, midlist, and NYT Bestselling authors reach their goals. With a passion for collaborating and the belief that we "lift each other up," she loves educating and inspiring authors and has been featured on podcasts and conferences, like Write, Publish, Sell, Fiction Marketing Academy, RWA chapter events, the Talk Write Podcast, and more.