Why you need an email list
What tools you can use to start an email list
What to give away (especially if you haven't published your book)
Creating a simple landing page for your book
How to connect your email CRM to your website
Email sequences - what are they and how do you use them?
Segmentation - new readers vs. existing list
Giveaways, newsletter swaps, & promos to grow your list
Enter your bullet points here..