Build an Author Brand that Sells

This actionable workshop is designed for authors at any stage — whether traditionally published, indie, or hybrid — who want to build long-term visibility, grow their audience, and increase book sales without burning out. We’ll break down what an “author brand” really means (beyond logos or aesthetics), how to clarify and communicate your value, and how to use your brand as the foundation for everything from marketing to media outreach. This session is ideal for both fiction and nonfiction authors who want their name and work to stick with readers long after they leave the page.

By the end of this workshop, attendees will be able to:

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Lacy Lieffers is a strategic book marketer, author coach, and founder of Black Fox Marketing. With over 18 years of experience in marketing and communications — including the past decade specializing in author branding, launch strategy, and long-term visibility — she’s helped hundreds of authors across all genres sell more books, grow their platforms, and position themselves as go-to names in their niche. Known for her down-to-earth approach and practical teaching style, Lacy focuses on strategies that create connection, clarity, and long-term results — not just quick wins or burnout-inducing tactics. Her signature tools and coaching frameworks help authors at all levels confidently share their stories, reach new readers, and build sustainable success. Lacy has spoken at writing festivals, industry panels, private communities, and top-ranked writing and publishing podcasts across the world. Through Black Fox Marketing, she also offers digital tools, workshops, and custom marketing plans tailored specifically for authors.

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Build an Author Brand that Sells$25