Book Launch in a Box
You're Writing (or have written) a Book, Now Discover the Strategies to Selling It!

Marketing can be challenging and overwhelming. Let us guide you through all of the steps!
How do you ensure your book is getting in front of the right readers? When do you get in front of the readers? What's the timeline? What are the steps? There are SO many questions when launching a book!
We have the answers to these questions: 
you need a plan, a strategy, and a map of exactly what you need to do, where, when, and how. 
Welcome to Book Launch in a Box.
A comprehensive book marketing training program to help you grow and own your audience, create more visibility, and sell more books.
What is Book Launch in a Box?

A 6 month live (virtual) group coaching program

Access to 6 extensive modules of training covering everything from pre through post launch marketing

Live virtual Q&A sessions with our team of experts, virtual accountability sessions for coworking and implementation to get the work done (average amount of attendees is 10, so everyone has plenty of time to get their questions fully answered)

A private Facebook community in which we support each other, collaborate, and answer questions/provide feedback

LIFETIME membership to the Q&As - need more support? Keep coming back to the live Q&As year after year

A comprehensive digital workbook with checklists, thought questions, additional training, and the step-by-step actions to get through the program

Who's this for?
Any author struggling to know what to do for marketing your book, how to prepare for your upcoming book launch (or how to re-invigorate a book that isn't selling well), anyone who isn't seeing the sales or results they want to see in their book marketing, and especially for those who want to have a plan laid out for you and aren't ready or able to invest in hiring a whole team to do it.

Authors ready to learn how to position and set their books up for success from pre-launch to post-launch and ongoing marketing.
What will you achieve?

By the end of this program (or by the time you finish completing the tasks) you will know (or have the knowledge base to create):

A clear understanding of the marketing timeline and strategies to implement all stages

Tools for properly positioning your book so that it's appealing to readers and retailers

A powerful description / blurb of your book, ready for your sales page and Amazon

A plan of action for finding reviewers and the tools and resources to grow your launch team

The tools you need to get the best editorial reviews, plus the places to submit and timeline to do so

A full email sequence, ready to go for your advance readers, to help them help YOU market your book at launch

A full evergreen email sequence, ready to go for new subscribers, to help you grow your superfans

A plan for using your social media to grow your email list  


WHO your readers are and HOW to get in front of them

Visibility tools and a plan of action for increasing your presence online and in person

A media kit to help you pitch podcasts and events

An email list that is growing and your plan for adding new subscribers

Knowledge on ads, promos, and the basics for getting started 

How to do promo stacking and paid promos to see enormous results

How to pitch the media and share your story

SUPER BONUS: The BRAND NEW Book Launch in a Box Digital Workbook! $197 value - to help you keep organized and work through each focus area with checklists, training, and other useful guides

I don’t think I would have been able to launch without the knowledge gained and camaraderie from this program. Not only training, but the engagement with other attendees. This experience was invaluable to me.

Dawn Hurwitz 
Author,  Psychedelic Wild Child

Book Launch in a Box is a packed full of excellent information. What I loved about it was the opportunities to ask questions and get answers. Alexa and her team have the ability of connecting you not only to the information but to other authors. Being able to network has been the priceless part of BLAB. 

Ann Van Hine 
Author,  Pieces Falling: Navigating 9/11 with Faith, Family and the FDNY

I signed up for the Book Launch in a Box program because I'm committed to finishing a memoir that I started five years ago but couldn't quite seem to pull over the finish line. Alexa inspired me to join after I followed her Women in Publishing online conference and was amazed by the number of useful workshops, compelling speakers, and exceptional tools provided to the attendees. Book Launch in a Box is even more useful. I'm working full time and need a program I can work on in my spare time to put together this essential part of my publishing program - getting my forthcoming memoir out to readers! From setting up contact lists to using social media, I found new ways to reach my audience and let them know what's coming. The price is a steal for all that's provided, and Alexa is committed to helping her participants every step of the way. I love Book Launch in a Box and hope you will be inspired to join the program, too!

Suzanne E. Boldt. PhD

Book Launch in a Box was a perfect course to hone in on my target reader, discuss and plan marketing strategies, and prepare for a successful book launch. With the guidance and support of the team, I was able to set manageable goals, such as growing my email list and instagram account with meaningful followers. My favorite part was connecting with, and supporting other authors. I highly recommend Book Launch in a Box.

Christina Dankert
Author, The Kindness Machine 
Here's What You'll Learn:

The ENTIRE Advanced Book Launch Process, from Nuts to Bolts

We're teaching you the 

Signature Launch Process we charge $5,000 - $10,000 to do for clients!

But we're not just teaching it... we're walking you through the entire process to implement.

For a FRACTION of the cost


Our team of experts will walk you through all the steps and answer your questions!

Here's What You Get:

6 month course with 6 Key Modules:

Module 1: Building Your Book Foundation

Module 2: Positioning Your Book & Building Your Book Marketing Profile

Module 3: Pre-Launch Actions - Creating Buzz - Building Your Arc and Launch teams, Reviews

Module 4: Launch Day! Checklists and activities

Module 5: Post Launch Activities

Module 6: What's next? Additional Resources & Tools - bonus content on messaging, PR, media, and more

Templates, worksheets, hands on support - live support


Guest experts on topics like visibility, social media, etc

2 monthly Q&A Sessions in the week following the teaching module 

2 monthly live accountability and implementation sessions

Email Sequence Template for Advanced Readers + session to write together & feedback on your sequences {BONUS}

Special Q&A sessions with our team of experts {BONUS!}

Our researched list of Editorial Review Sites {BONUS}

Private Facebook Community with additional access to our team

SUPER BONUS: Free access to Book Launch in a Box (the basics!) $197 value - to help you get started in growing your author platform

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    I've had such a great experience working with you and the team. The help with Tailwind and IG marketing alone has been worth the price of admission. I've already hit all my goals that I set at the beginning of the course - and I've SMASHED the ARC goal with only one post on FB and IG each about signing up for my ARC with my book description.

    Emily 
    Storm Haus Publishing

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