On Demand
Solving the Authorpreneur Equation
How to Leverage a Book to Build or Grow a Business

In the years that Stephanie Feger, chief strategist of the emPower PR Group, has been helping authors launch their books to success, she’s seen a trend that most authors never plan for (or even think about initially). Authors know that their goal is to publish a book … but they are surprised when they realize that the moment an author publishes a book they are launching a business.

No matter the reason an author has for writing and publishing their book, this truth remains constant … almost as constant as the question “How in the world can an author become a successful authorpreneur?” And, for those entrepreneurs out there who have a business already, the question becomes “How to leverage a book to grow a business?”
As a 20+ year marketing strategist, Stephanie helps authors unlock the authorpreneur equation during this workshop. Attendees can expect to:

Discover the Authorpreneur Equation and work through how their goals can leverage it. 

Identify what value only they provide that has potential for business development.  

Evaluate the needs of their current readers and potential clients to ensure their business aligns (and their book does, too). 

Gain clarity on how their book (whether written and published or not) can help them build or grow a business.


Whether you have written your book, aspire to write a book, or have a business that a book could support, this workshop will provide you with the insights needed to make that pivot from author to authorpreneur successfully.

Throughout her life, Stephanie Feger has been in the business of empowering people. From empowering teams to motivating volunteers in communities across the nation and now, empowering authors, she’s passionate about empowering people to achieve success. However, it was a dream — literally — that changed everything for her. That dream charged her to write a book, and it became the catalyst for her to redefine her own success, re-evaluate her personal goals and turn her “what-ifs” into “why-nots.” 


Stephanie is the author of Color Today Pretty: An Inspirational Guide to Living a Life in Perspective and Color Today Pretty Guided Journal, where she shares her secrets to harnessing true perspective, the ones she has used to discover the difference between living an ordinary life and an extraordinary one. After working in the communications and marketing industry for years, 


Stephanie merged her unique expertise with her life’s passions, founding the emPower PR Group where she, and a team of highly skilled marketing experts, help nonfiction authors write books that sell; promote books to those who need them, want them and will buy them; and help authors build or grow meaningful businesses around their books’ empowering messages. The emPower PR Group blends personal experience with innovative marketing solutions to ensure those who need to hear of a message, a book, an author or a brand, do! Success books require strategic marketing – and Stephanie knows this because she has lived it. Learn more about Stephanie Feger and the emPower PR Group at www.emPowerPRGroup.com.


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Authorpreneur Equation Workshop$25

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  • 1xAuthorpreneur Equation Workshop$25
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(Free for WIP School Members! If you are a member, do not submit this form. We'll send you the zoom link before the workshop or you may view the recording in your course platform.) 

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